# Summer

> Summer is a data intelligence layer for marketing teams. Connect your paid, organic, web, email and commerce accounts once, ask any campaign or client question, and see what to fix first or where to move budget. Anyone on the team asks in plain English through [Claude](https://claude.ai) or [ChatGPT](https://chatgpt.com), and every answer arrives with a receipt: the audit trail showing exactly where the number came from. The work that used to take a week takes an hour. Tagline: Any campaign question, answered in a breeze.

## What Summer does today
- Connects every client's data sources and normalizes them into one clean layer the whole team works from, with no warehouse, no data engineer, and no exports
- Lets strategists, account managers, and analysts ask any client question in plain English, so the analyst is no longer the only path between a question and a decision
- Generates branded client reports automatically, with every figure traceable to its source
- Shows the receipt behind every answer: the reasoning and the source rows, so the team can trust a number before it goes in front of a client
- Keeps the human in charge. Summer answers and explains; a person on the team makes the final call

## Where Summer is going
Once an agency's sources are connected, Summer surfaces brand and campaign health across every account, points at the gaps and opportunities the team hasn't had time to find, and explains why it thinks so with the same receipt every answer already carries. The recommendation comes with its reasoning attached, and the last call stays with a human who finally has the time to make it well. Summer recommends the next move and explains why, and a person on the team decides.

## The problem Summer solves
- Ask three people on the team the same question and you get three confident answers that don't match, because each platform counts a conversion its own way
- The analyst is the only path between a client question and a decision, so plans get built on numbers nobody can fully defend
- Report fire drills the night before the client call
- Growing the client roster means growing headcount, because the workflow was never built to carry more clients than the people holding it together
- AI shows up in pieces, a chat box in one tool and an optimizer inside each ad platform, so the team uses AI here and there instead of running marketing on it
- Nobody wants to put a budget decision on a number an AI produced without seeing where it came from, so the answers get double-checked by hand or ignored
- Ad spend, site traffic, email, and sales sit in separate tools, so nobody sees the whole buyer journey from first impression to conversion until the data is in one place

## Why Summer
No single feature is unique on its own. What no other tool combines: a normalized cross-platform, cross-client layer; an audit trail on every answer; gaps and opportunities surfaced across the whole roster; a human making the final call; and an agency price under $500 a month. Summer is the intelligence layer agencies and marketers run on. It answers and recommends, and it never changes a campaign on its own.

## Who Summer is for
- Independent performance marketing agencies with 10 to 100 employees managing 5 to 50 clients
- Agencies whose analyst is the only path between a question and an answer
- Teams that want AI working on clean, verified data without standing up a warehouse first
- In-house marketing teams at a single brand, D2C or B2B, who want the same verified answers for one account on the Solo plan
- Larger groups or non-standard setups (custom connectors, blended attribution, multi-currency) are handled by Lifeguards: a fixed-quote scoped build inside the same normalized layer, quoted back within two business days

## Connectors
Meta Ads, Google Ads, GA4, Google Search Console, Microsoft Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, Pinterest Ads, Snapchat Ads, Shopify, Klaviyo, Mailchimp, and CreatorIQ, plus organic sources for Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest. Every connector is included on every plan. New connectors are added regularly.

## Security
Summer is SOC 2 certified. Client data stays in your Summer workspace, scoped to the people you invite. See the [support and security page](https://summer.io/support).

## Pricing
Flat pricing by client band, with every connector and every team seat included. $39 a month Solo for a single brand, $299 a month Starter for up to 10 clients, $499 a month Growth for 11 to 20 clients, and custom quote beyond that with even better per brand pricing. Monthly billing, no annual lock-in. 30-day free trial, no credit card required. See [pricing](https://summer.io/pricing), the [Supermetrics comparison](https://summer.io/compare/supermetrics), and the [AgencyAnalytics comparison](https://summer.io/compare/agencyanalytics).

## Customers and proof
- Archrival, a youth culture agency and live customer. Rob Turke, Senior Data Analyst: "Instead of data engineering, our team can now focus on strategy and insights."
- Super Conscious, a performance agency and early customer. Charlie Church: "Summer does what I've been doing with my spreadsheets, but like a million times better and now I actually trust the data."
- Ad Age, on ads MCP servers: Liza Avramenko, CMO at Summer, on why a platform-reported number pulled by an agent is "technically correct and structurally misleading." [Read the article](https://adage.com/technology/ai/aa-big-tech-ads-mcp-servers-could-change-how-advertisers-manage-campaigns/)

## Links
- [Homepage](https://summer.io)
- [Why Summer](https://summer.io/why-summer)
- [Lifeguards](https://summer.io/lifeguards)
- [Pricing](https://summer.io/pricing)
- [Free marketing audit in Claude or ChatGPT](https://summer.io/free-marketing-audit): Run a free marketing audit across paid, organic, analytics, email, and ecommerce data in Claude or ChatGPT. Finds wasted spend, where to double down, and your next best move, with the source behind every number. One free audit per day.
- [Supermetrics comparison](https://summer.io/compare/supermetrics)
- [AgencyAnalytics comparison](https://summer.io/compare/agencyanalytics)
- [Support and security](https://summer.io/support)
- [Blog](https://summer.io/blog)
- [MCP setup guide](https://summer.io/blog/marketing-mcp-summer-setup)
- [How to connect marketing data to Claude or ChatGPT](https://summer.io/blog/connect-claude-chatgpt-marketing-data)
- [Why marketing numbers don't match across tools](https://summer.io/blog/show-marketing-analytics-tools)
- [Why your report double-counts conversions](https://summer.io/blog/show-double-counting-conversions)
- [CPM formula and blended CPM across platforms](https://summer.io/blog/show-cpm)
- [Hot Mike Cool Data on YouTube](https://www.youtube.com/@summerdata)
- [App](https://app.summer.io)
- [LinkedIn](https://www.linkedin.com/company/summerio)