The Supermetrics alternative for agencies

Supermetrics just pulls numbers, Summer tells you which ones matter.

Stop paying extra per account, seat, and connector. Summer delivers flat-rate campaign intelligence and client reporting with 100% verified data.

30 days free, no card.

$299/mo flat, all seats.

30 days free, no card.

$299/mo flat, all seats.

  • Meta Ads

    Meta Ads

    Google Ads

    Google Ads

    GA4

    GA4

    Google Search

    Google Search

    Klaviyo

    Klaviyo

    LinkedIn Ads

    LinkedIn Ads

    Mailchimp

    Mailchimp

    Microsoft Ads

    Microsoft Ads

    Pinterest Ads

    Pinterest Ads

    Reddit Ads

    Reddit Ads

    Shopify

    Shopify

    Snapchat Ads

    Snapchat Ads

    TikTok Ads

    TikTok Ads

Summer does more than move data,
it keeps clients happy.

Ask a campaign question

Anyone on the team can ask client or campaign questions. The answer comes back verified, with the source and your next move attached.

Drive campaign wins

When a campaign stalls, find out what happened, why, and what to change before the rest of the month's spend goes out the door.

Client reports, generated

Branded client reports automatically generated with every number verified. Now, if a client questions your numbers, you've got receipts.

A slime drip

What agencies ask Summer

"Are Mailchimp email subscribers converting on our paid Meta ads?"


"Show me blended ROAS across Meta Ads, Google Ads, SEO, and Email."


"How much revenue came from organic vs paid touchpoints for this client?"


"Build a cross-channel report showing total paid, organic, and email, with source receipts for each number."

Ask Summer

LIVE

Strategist, in Claude

Hey Summer, I just connected Google Ads and GA4. Which campaign is eating the budget?

Summer

Brand search: 31% of spend, receipt attached, going to people your non-brand campaigns already found. Take it to 15% and shift the rest to non-brand.

Account Manager, in Claude

Client call in 20 minutes and I need to defend this. What's behind it?

Summer

Checked against 4,206 conversions across Google Ads and GA4. 78% had a non-brand touch first. Receipt's ready before your call.

Ask Summer anything…

Ask Summer

LIVE

Strategist, in Claude

Hey Summer, I just connected Google Ads and GA4. Which campaign is eating the budget?

Summer

Brand search: 31% of spend, receipt attached, going to people your non-brand campaigns already found. Take it to 15% and shift the rest to non-brand.

Account Manager, in Claude

Client call in 20 minutes and I need to defend this. What's behind it?

Summer

Checked against 4,206 conversions across Google Ads and GA4. 78% had a non-brand touch first. Receipt's ready before your call.

Ask Summer anything…

The results speak for themselves.

“Which clients are off pace to budget this month?”

Summer

A list of clients, ranked by gap, and supported by which platforms and campaigns are driving each one.

Supermetrics

One query per account, per platform. Blended and maintained by hand.

“Is Google or Meta driving Client B’s leads?”

Summer

Consistent metric definitions applied to all platforms, resulting in a single clear and repeatable answer.

Supermetrics

Two platform-reported numbers with inconsistent definitions.

“Build Client C’s September report”

Summer

A branded report, automatically generated, with every number verified and ready to send.

Supermetrics

Refresh the connectors, ensure the template didn’t break, QA the totals, and export.

“


Summer does what I've been doing with my spreadsheets, but like a million times better and now I actually trust the data.


Summer does what I've been doing with my spreadsheets, but like a million times better and now I actually trust the data.

Charlie Church

Super Conscious

Connect your data, run a month on Summer,

turn more client budget into client revenue.

Connect your data, run a month on Summer,

turn more client budget into client revenue.

Connect your data, run a month on Summer, turn more client budget into client revenue.

What it costs for an agency

Supermetrics figures: Growth plan, monthly billing, from supermetrics.com/product/pricing on 11 September 2026. Yearly billing runs about 20% less.

Summer

Supermetrics

Base price

$222/mo

Client accounts

Up to 10 included. Up to 20 on the $499 plan.

7 per source included. +$14/mo each, max 15 more. Then Enterprise.

Team seats

Unlimited

2 included. +$124/mo each, up to 5 more.

Data sources

All connectors included, subject to fair use.

6 included. +$47/mo each, up to 9 more.

Destination

None needed. The answer lives in Summer.

1 included (Sheets, Looker Studio, Claude, and others). +$187/mo for a second.

Shared metric definitions

Built in

Data Transformations, Enterprise plan only

Client reports

Generated for you

Built by you in the destination tool

Example: 10 clients, 5 seats, 4 sources

$299/mo

$636/mo. $222 + 3 seats ($372) + 3 accounts ($42).

Summer

$299/mo flat

Up to 10 clients included (up to 20 on the $499 plan). Unlimited seats. All connectors included. No destination needed, the answer lives in Summer. Shared metric definitions built in. Client reports generated for you.

10 clients, 5 seats, 4 sources: $299/mo.

Supermetrics

From $222/mo (Growth plan, monthly billing)

7 accounts per data source included, +$14/mo each, up to 15 more, Enterprise quote beyond that. 2 seats included, +$124/mo each, up to 5 more. 6 data sources included, +$47/mo each, up to 9 more. 1 destination included, +$187/mo for a second. Shared metric definitions on Enterprise plan only. Client reports built by you in the destination tool.

10 clients, 5 seats, 4 sources: $636/mo ($222 + 3 seats at $372 + 3 accounts at $42).

Frequently asked questions

How does Summer compare to Supermetrics on price?

+

Summer is $299 per month flat for up to 10 clients with unlimited seats and every connector included, while Supermetrics Growth starts at $222 per month for 2 seats, 6 data sources, and 7 accounts per source. An agency with 10 clients, 5 seats, and 4 sources pays $299 on Summer and about $636 on Supermetrics once seat and account add-ons are included.

Supermetrics connects to Claude and ChatGPT now. Isn’t that the same thing?

+

Supermetrics sends raw platform data to Claude or ChatGPT as a destination, which means the model gets Meta’s number and Google’s number as reported and has to guess which one is right. Summer checks each number against one shared definition first, then answers with a per-answer audit trail, so the answer is verified before it reaches you or the model.

Can I keep Supermetrics running while I trial Summer?

+

Yes, and most agencies do, because Summer reads from the same ad accounts and doesn’t touch your Supermetrics connectors or destinations. Run both for the 30 days, compare the answers on a real client, and cancel whichever one you stop opening.

What does switching from Supermetrics to Summer involve?

+

Connecting the same ad accounts you already use, which takes minutes per platform, and nothing else. There’s no data to migrate, no template to rebuild, and no query library to port, because Summer holds the definitions and generates the reports itself.

How does Summer compare to Windsor.ai or Funnel?

+

Windsor.ai and Funnel are data pipelines like Supermetrics, so they move platform numbers into a sheet, a warehouse, or a BI tool for you to work with. Summer is a data intelligence layer for marketing teams, so it applies shared definitions, verifies each number, and returns an answer with its next move instead of a table you still have to interpret.

Why do my platforms each report different numbers for the same campaign?

+

Every ad platform counts conversions inside its own attribution window and claims any conversion it touched, so Meta and Google each report a number and the total exceeds what actually happened. Summer applies one lead definition across every platform and shows which touchpoints each platform is claiming, so the number in the report holds up when a client asks.

Which connectors does Summer support today?

+

Summer connects to Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Microsoft Advertising, Reddit Ads, Google Analytics 4, Google Search Console, Shopify, Klaviyo, Mailchimp, Creator IQ, and the organic sources for Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest. If a client runs on something not on the list, ask and we'll tell you the timeline before you start the trial.

Where does my client data live and who can see it?

+

Client data stays in your Summer workspace, scoped to the people you invite. Summer holds a SOC 2 Type 2 report covering the Security criteria, and the support and security page explains what Claude or ChatGPT can see when you connect.

How long does setup take?

+

Connecting the first ad account takes under ten minutes, and you can ask your first campaign question as soon as the first sync finishes. Adding the rest of a client roster is the same click per platform, with no mapping or template work in between.

Who is Summer for, and who is Supermetrics for?

+

Summer is for anyone on the team who needs an answer: the account manager explaining why CPL moved, the strategist deciding where next month's budget goes, the ops lead checking which clients are off pace, the founder checking account health before a renewal call. Supermetrics is for the analyst who wants raw platform data in a warehouse or a sheet and will build the definitions and reports themselves.