Blog
Updates, news, marketing data truths, and the questions nobody else is asking out loud.
Blog
Updates, news, marketing data truths, and the questions nobody else is asking out loud.
LTV to CAC Ratio Formula: How to Calculate and Benchmark It
The LTV to CAC ratio divides customer lifetime value by customer acquisition cost. Any number above one means your work is paying back, three to one is the benchmark.
Aug 24, 2026
LTV to CAC Ratio Formula: How to Calculate and Benchmark It
The LTV to CAC ratio divides customer lifetime value by customer acquisition cost. Any number above one means your work is paying back, three to one is the benchmark.
Aug 24, 2026
LTV to CAC Ratio Formula: How to Calculate and Benchmark It
The LTV to CAC ratio divides customer lifetime value by customer acquisition cost. Any number above one means your work is paying back, three to one is the benchmark.
Aug 24, 2026
CPM Formula: How to Calculate Cost Per Mille Across Platforms
CPM is spend divided by impressions times a thousand. Across platforms, averaging your platform CPMs overstates the aggregate; here's the formula that proves it.
Aug 18, 2026
CPM Formula: How to Calculate Cost Per Mille Across Platforms
CPM is spend divided by impressions times a thousand. Across platforms, averaging your platform CPMs overstates the aggregate; here's the formula that proves it.
Aug 18, 2026
Agencies now fly on technically correct, structurally misleading data with ads MCPs
A fast ROAS number can be technically correct and still wrong to show a client. The trust gap MCP leaves open for agencies.
Jun 15, 2026
Agencies now fly on technically correct, structurally misleading data with ads MCPs
A fast ROAS number can be technically correct and still wrong to show a client. The trust gap MCP leaves open for agencies.
Jun 15, 2026
The agency-client relationship has a delivery problem. We're fixing it.
Why the fastest growing agencies stopped sending reports, and started building shared surfaces clients open on their own.
Apr 2, 2026
The agency-client relationship has a delivery problem. We're fixing it.
Why the fastest growing agencies stopped sending reports, and started building shared surfaces clients open on their own.
Apr 2, 2026
Case Study: Archrival's data is now a pleasure
Archrival's data team replaced a three-tool stack with Summer, joined Facebook, TikTok, and CreatorIQ data in one place, and freed analysts from engineering to focus on strategy.
Nov 20, 2025
Case Study: Archrival's data is now a pleasure
Archrival's data team replaced a three-tool stack with Summer, joined Facebook, TikTok, and CreatorIQ data in one place, and freed analysts from engineering to focus on strategy.
Nov 20, 2025
We raised $7M to Make Data a Pleasure
Agencies that own their intelligence layer will win the next decade. We started Summer to make that possible.
Jun 12, 2025
We raised $7M to Make Data a Pleasure
Agencies that own their intelligence layer will win the next decade. We started Summer to make that possible.
Jun 12, 2025
