Blog

Updates, news, agency truths, and the questions nobody else is asking out loud.

Blog

Updates, news, agency truths, and the questions nobody else is asking out loud.

A slime drip
A slime drip
A slime drip
Ads MCP servers returning conflicting Meta, Google, TikTok, and Amazon metrics

Agencies now fly on technically correct, structurally misleading data with ads MCPs

A fast ROAS number can be technically correct and still wrong to show a client. The trust gap MCP leaves open for agencies.

Jun 15, 2026

Ads MCP servers returning conflicting Meta, Google, TikTok, and Amazon metrics

Agencies now fly on technically correct, structurally misleading data with ads MCPs

A fast ROAS number can be technically correct and still wrong to show a client. The trust gap MCP leaves open for agencies.

Jun 15, 2026

Ads MCP servers returning conflicting Meta, Google, TikTok, and Amazon metrics

Agencies now fly on technically correct, structurally misleading data with ads MCPs

A fast ROAS number can be technically correct and still wrong to show a client. The trust gap MCP leaves open for agencies.

Jun 15, 2026

The agency-client relationship has a delivery problem. We're fixing it.

Why the fastest growing agencies stopped sending reports, and started building shared surfaces clients open on their own.

Apr 2, 2026

The agency-client relationship has a delivery problem. We're fixing it.

Why the fastest growing agencies stopped sending reports, and started building shared surfaces clients open on their own.

Apr 2, 2026

Case Study: Archrival's data is now a pleasure

Archrival's data team replaced a three-tool stack with Summer, joined Facebook, TikTok, and CreatorIQ data in one place, and freed analysts from engineering to focus on strategy.

Nov 20, 2025

Case Study: Archrival's data is now a pleasure

Archrival's data team replaced a three-tool stack with Summer, joined Facebook, TikTok, and CreatorIQ data in one place, and freed analysts from engineering to focus on strategy.

Nov 20, 2025

We raised $7M to Make Data a Pleasure

Agencies that own their intelligence layer will win the next decade. We started Summer to make that possible.

Jun 12, 2025

We raised $7M to Make Data a Pleasure

Agencies that own their intelligence layer will win the next decade. We started Summer to make that possible.

Jun 12, 2025