Blog
Updates, news, marketing data truths, and the questions nobody else is asking out loud.
Marketing Audit Checklist: Seven Checks to Find Budget Leaks and Upsides
Seven checks to compare your channels, cut wasted spend, and find where to grow. Plus, how to run a free marketing audit.
Nov 5, 2026
Marketing Audit Checklist: Seven Checks to Find Budget Leaks and Upsides
Seven checks to compare your channels, cut wasted spend, and find where to grow. Plus, how to run a free marketing audit.
Nov 5, 2026
Marketing Audit Checklist: Seven Checks to Find Budget Leaks and Upsides
Seven checks to compare your channels, cut wasted spend, and find where to grow. Plus, how to run a free marketing audit.
Nov 5, 2026
Brands Are About to Rewrite What They Expect From Agencies
What brands will expect from agencies by summer 2027: a live demo, one count per sale, a source behind every number, portable context, and a budget call.
Oct 28, 2026
Brands Are About to Rewrite What They Expect From Agencies
What brands will expect from agencies by summer 2027: a live demo, one count per sale, a source behind every number, portable context, and a budget call.
Oct 28, 2026
CPM Formula and Average CPM by Platform
CPM = spend ÷ impressions × 1,000. See average CPM on Meta, LinkedIn, TikTok and YouTube, what a good CPM is, and why averaging platform CPMs is wrong.
Oct 22, 2026
CPM Formula and Average CPM by Platform
CPM = spend ÷ impressions × 1,000. See average CPM on Meta, LinkedIn, TikTok and YouTube, what a good CPM is, and why averaging platform CPMs is wrong.
Oct 22, 2026
How to Connect Claude or ChatGPT to Your Marketing Data
Google Ads, Meta Ads, TikTok Ads and GA4 each have an MCP server, but their numbers disagree. Here's how to connect them and get one answer you can trust.
Oct 19, 2026
How to Connect Claude or ChatGPT to Your Marketing Data
Google Ads, Meta Ads, TikTok Ads and GA4 each have an MCP server, but their numbers disagree. Here's how to connect them and get one answer you can trust.
Oct 19, 2026
Attribution Window: How to Choose the Right One
Your attribution window decides which purchases your ads get credit for. See the defaults on Meta, Google Ads, GA4, and LinkedIn, and how to size yours.
Oct 13, 2026
Attribution Window: How to Choose the Right One
Your attribution window decides which purchases your ads get credit for. See the defaults on Meta, Google Ads, GA4, and LinkedIn, and how to size yours.
Oct 13, 2026
AI for Marketing Agencies: From Copy Tools To Operations
Most agencies use AI for copy. The bigger win is operations: knowing which campaigns need attention and what to change next.
Sep 28, 2026
AI for Marketing Agencies: From Copy Tools To Operations
Most agencies use AI for copy. The bigger win is operations: knowing which campaigns need attention and what to change next.
Sep 28, 2026
Marketing Analytics Tools: Why the Numbers Don't Match
Neither number is wrong. Spreadsheets, dashboards and ad platforms use different dates, definitions and attribution windows. Here's how to get one answer.
Sep 23, 2026
Marketing Analytics Tools: Why the Numbers Don't Match
Neither number is wrong. Spreadsheets, dashboards and ad platforms use different dates, definitions and attribution windows. Here's how to get one answer.
Sep 23, 2026
Why Your Report Double-Counts Conversions, and the Fix
GA4 counted 13,238 purchases. Shopify counted 11,604. When Meta, Google and TikTok all claim the same sale, totals inflate. How to count each sale once.
Sep 10, 2026
Why Your Report Double-Counts Conversions, and the Fix
GA4 counted 13,238 purchases. Shopify counted 11,604. When Meta, Google and TikTok all claim the same sale, totals inflate. How to count each sale once.
Sep 10, 2026
Getting the Most Out of Summer (and What Marketing MCP Means for You)
Marketing MCP lets Claude and ChatGPT read your campaign data. Here's what it means and how to connect Summer in four steps.
Sep 4, 2026
Getting the Most Out of Summer (and What Marketing MCP Means for You)
Marketing MCP lets Claude and ChatGPT read your campaign data. Here's what it means and how to connect Summer in four steps.
Sep 4, 2026
What are earned impressions?
Earned impressions come from people re-sharing your content. See how they skew CPM and conversion rate, and how to report them apart from paid.
Aug 31, 2026
What are earned impressions?
Earned impressions come from people re-sharing your content. See how they skew CPM and conversion rate, and how to report them apart from paid.
Aug 31, 2026
LTV to CAC Ratio Formula: How to Calculate and Benchmark It
A good LTV to CAC ratio is three to one. See why a profitable campaign can still look like it's losing money, and how to measure both halves in one place.
Aug 24, 2026
LTV to CAC Ratio Formula: How to Calculate and Benchmark It
A good LTV to CAC ratio is three to one. See why a profitable campaign can still look like it's losing money, and how to measure both halves in one place.
Aug 24, 2026
Agencies now fly on technically correct, structurally misleading data with ads MCPs
An ads MCP can return a ROAS that's technically correct and still misleading in a report. Here's the gap it leaves and what to check first.
Jun 15, 2026
Agencies now fly on technically correct, structurally misleading data with ads MCPs
An ads MCP can return a ROAS that's technically correct and still misleading in a report. Here's the gap it leaves and what to check first.
Jun 15, 2026
The agency-client relationship has a delivery problem. We're fixing it.
The fastest-growing agencies replaced static reports with shared live views. Here's what changed and how to do the same.
Apr 2, 2026
The agency-client relationship has a delivery problem. We're fixing it.
The fastest-growing agencies replaced static reports with shared live views. Here's what changed and how to do the same.
Apr 2, 2026
Case Study: Archrival's data is now a pleasure
Archrival skipped a three-product data stack and joined Facebook, TikTok, CreatorIQ, Monday and Typeform data in Summer, so analysts focus on strategy.
Nov 20, 2025
Case Study: Archrival's data is now a pleasure
Archrival skipped a three-product data stack and joined Facebook, TikTok, CreatorIQ, Monday and Typeform data in Summer, so analysts focus on strategy.
Nov 20, 2025
We raised $7M to Make Data a Pleasure
Agencies that own their intelligence layer will win the next decade. We started Summer to make that possible.
Jun 12, 2025
We raised $7M to Make Data a Pleasure
Agencies that own their intelligence layer will win the next decade. We started Summer to make that possible.
Jun 12, 2025
