Blog

Your attribution window decides which purchases your ads get credit for. See the defaults on Meta, Google Ads, GA4, and LinkedIn, and how to size yours.

Most agencies use AI for copy. The bigger win is operations: knowing which campaigns need attention and what to change next.

Spreadsheets, dashboards and ad platforms report different numbers for the same campaign. See why, and how to get one number with its source shown.

When Meta, Google and TikTok each claim the same sale, your conversion total looks bigger than your real results. Here's how to fix it.

Marketing MCP lets Claude and ChatGPT read your campaign data. Here's what it means and how to connect Summer in four steps.

Earned impressions come from people re-sharing your content. See how they skew CPM and conversion rate, and how to report them apart from paid.

A good LTV to CAC ratio is three to one. See why a profitable campaign can still look like it's losing money, and how to measure both halves in one place.

CPM is your ad spend divided by impressions, times 1,000. See the formula, a worked example, and how to calculate blended CPM across platforms.

An ads MCP can return a ROAS that's technically correct and still misleading in a report. Here's the gap it leaves and what to check first.

The fastest-growing agencies replaced static reports with shared live views. Here's what changed and how to do the same.

Archrival skipped a three-product data stack and joined Facebook, TikTok, CreatorIQ, Monday and Typeform data in Summer, so analysts focus on strategy.

Agencies that own their intelligence layer will win the next decade. We started Summer to make that possible.